Wheaty Granola is an organic cereal brand that promotes a healthy lifestyle targeting women and anyone pursuing nutritional diet. To associate the brand logo with its core mission, a minimalistic wordmark is adopted. I drew a strand of wheat in lieu of a normal stroke to relate it to an authentic wheat product. In terms of color selection, taking color of wheat as a sample, I tuned down the color to a beige orange as the accent color. Orange typically symbolizes joy, health, enthusiasm and happiness. For the logo background, I used dark purple, which represents independence and wisdom, to constitute juxtaposition.