Table 153 is a breakfast hot spot in the Lonsdale neighbourhood with innumerable food blog endorsement, yet it does not have an official website for accurate information to the public. To get started with the site planning, I searched up available domain name only to find out that table153.com is already taken, so I took the closest alternative – tbl153.com and linked it to a separate hosting plan. Considering the fact that the site has a blog post section, I chose to use WordPress, which is the platform most associated with blogging.
In terms of SEO, since Table 153 has been around the community for a while, there are already some online presence that are not run by the owner. I made a Google Business account to acquire the listing previously owned by a third party and added the website on it to give the site a greater exposure. I also made Google Analytics and Search Console account to track the performance of the site. For a more credible communication with customers I made a customized email account firstname.lastname@example.org to reply to inquiries.